The economic brand has come a long way since it has been launched by the Astron group and then acquired by NH Hoteles. Two years ago, several consecutive openenings have been witnessed in german cities. Now financially independant, the group, with a new concept of ‘“low budget design hotel, hopes to go far. Backed by Morgan Stanley, the group’s horizon is extending as it goes beyond its original market to reach Europe.
It’s the small chain that goes up. Last year was particularly positive for Motel One has another 6 hotels opened. With 19 hotels for 2,700 rooms compared to less than 1,500 last year, the group has taken a step further. The 81.8% rise can be explained in two ways: the booming of economic hotels and...
Spain
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