Who are your customers?

75% of our clients come from USA or Canada and the 25% remaining are from various other markets. Europeans are first with mostly people from UK, Germany and 3^rd Spain. Australian customers are our third market followed by South Americans and Asians.

What markets do you want to focus on, as an incoming destination?

The deployment of our fleet reveals quite well our priorities. We are ending a 6^th ship in Europe because it is the product that everybody wants to do from around the world. As an international destination, it is the most important. On the other hand, if you go to the Caribbean, you don’t attract everyone mainly Americans and Europeans; it is a sunshine, relaxing destination. We have also developed a tour in South America.

Around North America, Alaska is growing really fast. That’s why we upgraded our ships in the area.

Asia and Australia as destinations are growing quite fast as well. That’s why we are adding another ship in that region. Up to now we had one ship doing Australia and a part of Asia. Now we will have a ship for Australia and New Zealand and a second one for Asia around Singapore, Hong Kong and Vietnam.

Some of your competitors are announcing the birth of really big ships, that will be able to accommodate around 6,000 guests. What about you?

At the moment, the ship size we have is really profitable and our ships are full, we have an occupancy rate of 109% which close to the maximum capacity of our ships. We could reach at the most 120%. So, our cruises are working very well.

We really want to offer a premium experience to our clients by proposing them large spaces. People are happy to pay a...