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Destination file

Milan (City)

Economic capital of the country, Milan has many activity poles and is also an important destination for business tourism.

The fashion and design industries, and also the automotive industry, chemical industry, pharmacy, banking and insurance, media and industrial machinery, are important activity sectors. The city has cultural and tourist interests as well, especially through fashion, but it is dominated by business symbolized by the "Piazza degli Affari" where the Italian Stock exchange is situated. A local specificity: 9 out of 10 customers are business travellers, contrary to cities such as Rome and Venice where leisure tourists are more prevalent. The MICE segment plays an important role too, particularly through the presence of Fieramilano.

Milan is a city that is open to the rest of the world due to the presence of 3 airports: Malpensa 52 km outside the city for international flights, Linate airport 12 km away for national and European flights and a low-cost airport located Bergamo 50 km away. These three airports are among the top 5 Italian airports in number of passengers after Rome’s airport. The city has also the railway stations, the main station being Stazione Centrale which was recently renovated and accommodates the high-speed lines. The station handles 120 million passengers per year.

In this context, the chain supply in Milan fell to 15,954 rooms as of January 1, 2017.

In 2015 Milan had benefited from the one-off effects of the Universal Exhibition that led to a skyrocketing RevPAR (+22.1%), mainly fed by the rise in prices (>19%). In 6 months, more than 21 million visitors had wandered in the 58 pavilions of the ExpoMilano, among which 6 to 8 million international visitors.

Milan

Key information

15,954 rooms Corporate operated chain supply as of 01/01/2017 (rooms)
67.9 % Occupancy rate in 2016
122.5 € Average daily rate VAT incl. in 2016 (€)
83.2 € RevPAR VAT incl. in 2016 (€)

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