Middle Eastern Clientele: the unknowns of Ramadan

8 min reading time

Published on 02/09/09 - Updated on 17/03/22

As the month of Ramadan progressively eclipses the month of August, the summer holidays of clients from the Persian Gulf have been shortened. But has it left hoteliers on a light diet? The answer is no for 2009. Results for the summer season are positive thanks to earlier stays. But many concerns remain for the two years to come. The competition will only be fiercer in an effort to attract this strategic clientele to all the European palaces.

Middle Eastern clientele were awaited by upscale hoteliers, especially in the current economic crisis where occupancy is struggling and average daily rates waver. In fact there is no need to explain, tourists from GCC * countries don’t look at the price. According to research by Mastercard, after...

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