Middle East and Africa have experienced many major upheavals in recent years. Whether it is the demographic boom that never ceases to amaze observers, geopolitical conflicts of all kinds, economic growth or the return of foreign interests to the continent, the entire area is wrestling between opposing forces, which make it interesting and explain its complexity.

Today, Africa, which has suffered from the Arab Spring, paradoxically saw these countries push investors to take an interest in the rest of the continent. The risks of instability, despite their nonresorption, no longer frighten investors, who may even see opportunities for some.

While the penetration rate of chains increased to 34%, it was not until 64th place in the world ranking that a hotel group from the zone (Israeli Fattal Hotels) was seen, followed in 77th place by Tsogo Sun of South Africa. This relative weakness of the African and Middle Eastern groups shows that most of the growth is still to come, for an area that has been able to recover from many hardships.