Europe hosts its well-known fashion shows in February, which send professionals on business trips, namely to London and Milan where ADR and OR saw noticable a noticable gain, according to data from MKG Hospitality.
The British capital saw its Occupancy Rates (OR) remain in line with last year's rates as they decreased by a barely noticeable percent to a healthy 83.4%. However, Average Daily Rates (ADR) increased by an impressive 12.2% to reach £223 (VAT included) which in return, brought up the RevPAR by 11.1% to £185.50. The fashion capital of Italy hosted a fair number of visitors during its own fashion week as OR went up by 6% to reach 65.5%. However ADR did not follow suit, and actually decreased by 8.4% to 164.40 € (VAT included). Therefore, RevPAR barely moved at less than a percent above last year's rates at 107.70 €.
