The MICE sector has undergone a real transformation in recent years, particularly in response to the challenge raised by the health crisis. While this episode now seems to be well and truly behind us, the changes that the sector has undergone have not. The trends influencing business travel are more or less the same as those redefining leisure tourism, blurring the boundaries between these two segments ever more. How will the sector and its players evolve?
To (re)discover the first part of this analysis, click here. The hotel industry's growing interest in MICE While destinations are relying more and more on business tourism to boost their visitor numbers, hotels are not being left behind. Meeting rooms and multifunctional event spaces are...
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