Put on hold for many months because of the health crisis, the MICE sector has just been getting back on its feet since 2022. After turning to digital events for more than two years, the time has finally come for a return to face-to-face events. However, a return to normality is still some way off, with the GBTA Business Travel Index pushing back the full recovery of business travel to 2026. This is a cold shower for those in the industry who were hoping for a rebound in their business as marked as that of leisure tourism. But this is not stopping them from doing everything they can to welcome back a host of events and expand their business offering.
The MICE recovery is confirmed The year 2022 seems to mark the recovery of the MICE sector after two years heavily affected by the pandemic, which prevented many events from taking place. According to data from the WTTC (World Travel & Tourism Council), after a loss of 61% in 2020 in the business...
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