Hosting major international events is proving to be a golden opportunity for hospitality players to boost their performance. With the Rugby World Cup 2023 kicking off this week and the 2024 Olympic and Paralympic Games fast approaching, French hoteliers are in the starting block. But beyond the considerable impact these two events will have on tourist numbers in France, what about the post-Covid MICE recovery? After several up-and-down years, are hoteliers once again reaping the full benefits of business travel? How has the MICE sector recovered and adapted to new traveler expectations?
Major sporting events: a boon for the French hotel industry After years of preparation, the big one is finally almost here. This Friday, October 8, marks the launch of the 10th Rugby World Cup. A major international event, which this year will be held in French, much to the delight of the French...
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