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Hotel Room of the Future

ITH and SerranoBrothers present the hotel room of the future in FiturTech 2013.

Leading world companies such as Microsoft, Toshiba, Bang&Olufsen, PayTouch, Roca, and Guardian Glass, among others, will participate in ITH Room Xperience at Fitur in Madrid, a showroom that will feature a hotel room prototype that will shake up customer experience and hotel management combining technology and space.Instituto Tecnológico Hotelero (ITH), in collaboration with international design studio SerranoBrothers, will demonstrate how current technology can radically change guest experience. ITH Room Xperience is a room prototype that can be reproduced in any hotel facilities, that combines the latest technology in a revolutionary space that meets the needs of both guests and hotel management.Companies such as Microsoft, Toshiba, Bang & Olufsen, PayTouch, Roca, and Guardian Glass, among others, will demonstrate in ITH Room Xperience how technologies, software, apps, gadgets and avant-garde furniture could be integrated in a revolutionary futuristic design able to provide a connection-based convenient and interactive experience.This showroom, the first of its kind to take place in Fitur, in the realisation of You Are Not Alone programme developed by ITH and SerranoBrothers, and based on the Third Generation Hotel model, that integrates all its business dimensions and areas, and is also socially and environmentally responsible and sustainable, as well as hyperefficient and hyperconnected, so clients could be able to make the most of each and any technological resources available.ITH Room Xperience defies the conventions associated to classic hotel rooms that we all know, because it puts into context the latest technology, designed to shake up guest experience and reconsider hotel management from connection and customer proximity point of view.


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