
This year, the Montreal Convention Centre reported to HTR Magazine that one of the biggest problems they face is last minute conventions. This is a problem that affects conventions centres around the world, including Germany.
There is a consumer trend happening where companies and associations are planning their conventions at the last minute because thy can cancel more easily, if need be. In order to encourage companies to book early, Novotel Germany is offering an incentive called Early Mice Price where customers get a substantial discount if they book early.This promotion is supported by the GCB (German Convention Bureau) who agreed to be part of the communication campaign.
