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GBTA sets new standard for meetings

GBTA and MPI have become pioneers in the industry of business travel by creating the first collaborative designation for meeting and travel professionals.

GBTA and MPI have become pioneers in the industry of business travel by creating the first collaborative designation for meeting and travel professionals. The CMM Designation Program which resulted from their collaboration features an intensive business management program led by university professors from renowned business schools."Our combined vision was to evolve CMM to mean more than a certificate for meeting professionals. CMM is now a designation for distinguished meeting and travel professionals with business excellence", explains Paul Van Deventer, President & CEO of MPI.The Certificate in Meeting Management (CMM) program will help meeting and travel professionals sharpen their skills and advance their careers through teaching critical business skills such as risk mitigation, business analytics, strategic negotiation, etc.

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