While tourists are returning to their holidays after two complicated years, business tourism also seems to be getting back on track. Admittedly, the recovery is taking place in a more discreet manner, but it is clear that the MICE activity is well and truly back. However, the health crisis having passed, the sector has had to adapt. A metamorphosis that goes hand in hand with societal evolutions such as the digital transformation and the sustainable transition. No sector of activity is immune to these changes, as the MICE industry demonstrates.
To find the first part of this analysis on the MICE sector, click here. Movement on the part of the MICE actors While the recovery of the sector is well underway, it is not standing still. On the contrary, a number of fundamental movements have reshuffled the cards since the arrival of the...
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