After the health crisis, the MICE sector faces new challenges - Part 1

8 min reading time

Published on 09/08/22 - Updated on 18/09/22

avenir MICE

While tourists are heading back on holiday after two complicated years, business tourism also seems to be getting back on track. Admittedly, the recovery is taking place in a more discreet manner, but it is clear that the MICE activity is well and truly back. However, the health crisis having passed, the sector has had to adapt. A metamorphosis that goes hand in hand with societal evolutions such as the digital transformation and the sustainable transition. No sector of activity is immune to these changes, as the MICE industry demonstrates.

A sector strongly affected by the health crisis A succession of cancellations and postponements have been the daily lot of actors in the MICE sector over the last two years. According to a survey conducted by Atout France, 54% of the events planned for the spring and summer of 2020 have disappeared...

Atout France

Atout France

Administration / Collectivités

  • Atout France France
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American Express Voyages

American Express Voyages

OTA & Pure Players

  • American Express Voyages United-States
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Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 35 currents job offers
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