Maeva, the online travel agency of the French group Pierre & Vacances, has recently completed the acquisition of the brand and domain name of Vacansoleil, a Dutch tour operator that went bankrupt.
The main objective behind this acquisition is to maintain, develop and revitalise what could be described as the "heritage brand" - Vacansoleil, which enjoys a solid reputation particularly in the Belgian and Dutch markets.
Maeva and Vacansoleil complement each other's activities. While Maeva focuses mainly on the French market, Vacansoleil was active on the Belgian and Dutch markets. This synergy will enable campsites, particularly in France, to continue to benefit from the reputation and strength of the Vacansoleil brand to attract a valuable international clientele.
Dutch tour operator Vacansoleil had accumulated significant debts, and during the avian flu pandemic the company again encountered financial difficulties. Rising interest rates and inflation also exacerbated the situation, leading to the company being declared bankrupt at the end of September. Vacansoleil's directors evaluated several offers for a takeover and opted for Maeva.
Maeva offers online accommodation, including a selection of 1,300 campsites. Every year, more than 500,000 bookings are made through this platform, according to the company's figures. With this acquisition, Maeva is strengthening its position on the European market and intends to contribute to the dynamism of the camping sector, while enabling French campsites to continue their growth by attracting foreign customers through the Vacansoleil brand.
"Vacansoleil is a strong, quality brand with over 50 years' experience in the European camping market. We are delighted to be able to retain it and give it a new future. Not only in the Netherlands, but also in other European countries." - Nicolas Beaurain, Managing Director of Maeva.