BWH Hotels Central Europe has expanded its portfolio in the Stuttgart metropolitan area by welcoming the Hotel Azenberg Stuttgart to the Sure Hotel Collection by Best Western.

Sure Hotel Collection by Best Western expands 

The Hotel Azenberg Stuttgart offers 58 rooms, including one suite, and is located close to Stuttgart city centre. It features a wellness area with heated indoor pool, sauna and steam bath, and a landscaped garden with terrace.

A seminar room for up to 20 people is also available for business meetings and events.

The hotel was also recently renovated in 2025 to modernise its communal areas, including the reception, breakfast room, bar and lounge.

According to Ulrich Bauknecht, the hotel's director, this collaboration enables the hotel to attract a broader clientele while maintaining independent management.

‘This integration strengthens our presence in Stuttgart and enables us to respond more effectively to growing visitor demand.’ - Marcus Smola, Managing Director of BWH Hotels Central Europe

BWH Hotels consolidates its expansion in Germany 

With this new addition, BWH Hotels now manages seven properties in the Stuttgart metropolitan area, including :

• Best Western Plus Hotel Fellbach Stuttgart
• PLAZA Hotel Blankenburg Ditzingen
• Parkhotel Stuttgart
• Best Western Plaza Hotel Stuttgart-Filderstadt
• Best Western Plaza Hotel Stuttgart-Ditzingen
• V8 Hotel Böblingen

The expansion of BWH Hotels Central Europe in Stuttgart reflects a growth strategy based on the integration of independent hotels, giving them access to global tools while retaining their own identity.