Ascend Hotel Collection grows strongly in Scandinavia

2 min reading time

Published on 17/04/23 - Updated on 17/04/23

Ascend Hotel Collection

Choice Hotels EMEA has added four boutique Scandinavian hotels to its upscale Ascend Hotel Collection portfolio, as part of an agreement between Nordic Choice Hotels and The Fortress Hotels.

The announcement comes as Choice Hotels EMEA commences the recently announced refresh of its Ascend Hotel Collection portfolio in EMEA, which currently comprises a network of more than 70 hotels. The refreshed EMEA Ascend Hotel Collection proposition will see hotels offer a “Haven of Hygge” in the region where this lifestyle trend was born.

The Fortress Hotels include Norway’s Oscarsborg Fortress, Kongsvinger Fortress, and Reenskaug Hotel as well as Sweden’s Torreby Castle.

The first one, The Oscarsborg Fortress, is located near Oslo and offers 86 guest rooms, holiday homes, course and conference rooms, function rooms and restaurants along with galleries, a museum, and several hiking trails.

The Kongsvinger Fortress, located at the top of Kongsvinger with views of Kongsvinger town and Glomma, this fortress is one of Innlandet county’s most important cultural monuments. It was Napoleon’s north-west flank and played a crucial role in Norway’s independence.

Reenskaug Hotel is located in the Norwegian town of Drøbak near the Oslofjord. It has been a favourite resort for more than 100 years and is a popular starting point for experiences in surroundings.

In Sweden, Torreby Castle, which was built by the Norwegian Georg Sørensen in 1886, is located a short drive away from both Oslo and Gothenburg. It offers seven suites with a total of 26 beds and boasts views of Sweden’s largest and deepest fjord, Gullmarsfjorden.

The Scandinavian market has played a pivotal role in shaping our Ascend Hotel Collection portfolio in EMEA, and we’re pleased to continue on this journey with Nordic Choice Hotels with the addition of these four unique properties across Norway and Sweden. The Fortress Hotels are steeped in history, and will no doubt bring a unique blend of character, warmth, and charm to our upscale Ascend portfolio in Scandinavia. Our refreshed Ascend Hotel Collection brand is designed to offer guests unparalleled, one-of-a-kind experiences with the assurance of a warm and welcoming community – and The Fortress Hotels embody that vision perfectly.

Jonathan Mills, CEO, Choice Hotels EMEA

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