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Me by Meliá on the rise.

And four Me by Melia! After Cancun, Cabo San Lucas and Madrid, Sol Meliá adds a new link to its upscale design brand. Since the end of August, the brand has been sailing on a hilltop in Barcelona. The group invested more than 100 millions euros to become the primary shareholder in the ex-project Sky Hotel. Luxurious, innovative, resolutely modern: the building fits into the ME concept perfectly. Built by Dominique Perrault, the architect of Paris’s Bibliothèque François Mitterrand, this 120-meter tower has 250 keys to doors on 37 floors including 5 underground. The hotel’s location the heart of the new 22@Barcelona district, that, as its name suggests, aims to become the meeting point for companies that are on the cutting edge in the field of biotechnology, design or the media, sets it up to project itself into the future. Moreover, this hotel is not wanting in terms of innovations. The latest technology, inventive cuisine by Javier and Sergi Torres, trendy entertainment by The Gerber Group: ME by Meliá should quickly become a must for Barcelona days and nights. Particularly as the brand gains renown outside Spain. A few days after Barcelona, the Spanish group announced the arrival of its design concept in Vienna. The same architect, Dominique Perrault, same type of building in a booming neighborhood: if the recipe works, don’t change it. Spain’s eleven, the recent European champion of football in the Austrian capital, knows something about this...

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