The group Marriott International is pursuing its expansion strategy to the Emirates with the opening of four new properties in 2016. Several of the operator's upscale brands, hotel in the long stay category, will make their foray into the country.
The group also plans to develop Autograph Collection, its chain of independent hotels, in Dubai. The brand already made its debut in the region last year with the Habtoor Grand Beach Resort & Spa (read our article). Thus, two properties will join the range this year: the Lapita Hotel and the La Ville Hotel and Citywalk Apartments, respectively located in Dubai's Parks and Resorts project and City Walk Dubai.
The long stay segment is also an integral part of the implantation strategy of Marriott International in the Emirates. Consequently, the Marriott Executive Apartments Property will open its doors soon in Abu Dhabi. According to Diane Mayern, vice president and brand manager for Residence Inn by Marriott and Marriott Executive Apartments: "The Emirates are facing growing demand for luxury and long-stay accommodations." The group plans to pursue development in the Emirates with the opening of six additional properties at the destination by 2018.
The acquisition of Starwood Hotels & Resorts by Marriott International was certainly the hotel industry's operation of the year. Respectively 3rd and 7th in the global ranking of hotel groups in terms of number of rooms (realized by MKG Hospitality) prior to the merger, following this operation they will be the biggest player in the world, with over one million rooms - including more than 800,000 on the upscale segment alone, which is decidedly doing well at destinations in the Persian Gulf.
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