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Marriott continues to expand its F&B offering

Courtyard by Marriott announces the launch of Bistro Bar, an evening experience for business travelers.

As early as 2006, Marriott International innovated by introducing the “Great Room Concept” to aim at encouraging exchange, socializing between travelers and harmonizing between work and leisure. In 2014, the group launched its Canvas lab, which offers restaurants and other F&B players the opportunity to exploit their innovative concept under the Marriott banner. Two years later, the American took F&B to the next level and integrates three dining loyalty programs – Club Marriott, Eat Drink & More, and Star Privilege – into a single paid membership program.

"Club Marriott is the most eminent food and beverage loyalty program of its kind in Asia-Pacific — rewarding and recognizing our guests with great experiences and exclusive benefits [..]” said Ralph Frehner, VP, Food and Beverage, Asia-Pacific for Marriott International.

Beginning March 1st, Marriott announced Bistro Bar, “a warm and inviting setting for guests who enjoy new places, new experiences and meeting new people while traveling” at more than 900 Courtyards in the US. Featuring a variety of classic American menu items with “a twist”, fresh and seasonal ingredients and hand-crafted cocktails will be available.

“Courtyard is the hotel brand for passionate, success driven guests who see travel as an opportunity for both personal fulfillment and professional growth,” said Janis Milham, SVP Marriott International Classic Select Brands. “The new Bistro Bar offers guests an elevated evening option, on-property where our guests can linger and enjoy delicious menu items, classic crafted cocktails and the opportunity to connect with other travelers.”

As of January 1, 2017, Marriott International group ranked leading hotel group worldwide with 5.997 properties totaling more than 1.169.000 rooms, according to data published by Hospitality ON.

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