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Marrakech: the hotel frenzy

9 min reading time

Published on 11/05/06 - Updated on 17/03/22

Jet set and mass tourists have a preference for Morroco’s imperial city.The beacon of tourism in Morocco, Marrakech is part of a large scheme of national tourism development. Major building and hotel projects are ready to burst out of the ground, causing an underlying fear of overcapacity for the hotel operators already in place.With the opening of Morocco’s skies and the arrival of low-cost companies this risk should be minimal, affirm local authorities.

Is Marrakech, a new Mecca for stars and star-gazers? Year round, stars seek refuge under the warm Moroccan sun. To the great benefit of many luxury hotels: the Mamounia, the Amanjena... And the craze for Marrakech has also permeated the political and economic world. Many personalities now have their own riad – a house or traditional palace – in the Ochre City. But it also seduces others from outside this golden circle. Individual tourism clientele and clientele travelling with tour-operators are also rushing to take advantage of the souks and enjoy the atmosphere of Jemaa El Fna square or to rest in the shade of the Palmeraie.“I was the first to relocate hotels outside the centre of Marrakech by opening the hotel-club Sangho in the Palmeraie. I was told I was crazy, but today there is not a single plot of land available because development was so intense. The strong growth of hotel projects in Marrakech remains under control and is more harmonious than people say. Mohammed VI had the intelligence to instate a new governor who is very careful about space management and the balance of implantations. Thus, at the same time as the major hotel projects, a housing project is also being developed so that the personnel working at these properties may live in good housing conditions”. "At first it was feared that airline transport would not grow at the same rate, but in addition to the national company that regularly increases its capacity from France, new lines such as Ryanair and Easyjet will bring new foreign clientele that are English, Italian and Spanish. The Germans still clearly prefer the beach. It is wise to increase international clientele numbers, but for now there is still no fear of overcapacity. For the long Ascension Day weekend, the Sangho had...

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