On the surface one cannot ignore the current success of the destination Marrakech that, alone, symbolizes Morocco’s tourism development and draws the interest of all the prestigious global chains that want to establish a presence in the imperial city. But looking more closely one might question the economic viability of all these hotel projects, particularly the last arrivals, some of which rely on real estate speculation. The massive arrival of palaces is creating increasing amounts of tension on the job market and commercial competition. The first pangs are being heard in the fine edifices and the most reactive are sounding an alarm to call attention to the insufficient airline connections, in particular.