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TUI to launch its own brand of luxury hotels and resorts

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Published on 23/12/22 - Updated on 23/10/24

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TUI will launch its new Sueno brand during 2023 with seven openings planned in Crete, Kos (Turkish Aegean), Tunisia, Italy and Austria.

The TUI Group has launched the creation of its own brand of luxury hotels and resorts, a segment in which the tourism giant sees many business opportunities.

The news was announced at the presentation of TUI Germany's 2023 summer programme, where investments in other hospitality segments were also announced.

The group will thus focus on Suneo next year with the aim of developing it intensively. The aim is also to adapt to the current economic situation by creating three-star, family-friendly and value-for-money offers.

TUI announced that the family hotel brand Suneo will open hotels in Germany for the first time, including a children's resort in Trassenheide.

Meanwhile, the group has developed the TUI Blue brand, which offers luxury facilities such as the new TUI Blue Olhuveli Romance Island, an adults-only resort in the Maldives, which opened in winter.

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