Hyatt’s transformative growth continues with announcement of Hyatt Studios, which is supported by signed letters of interest for more than 100 Hyatt Studios hotels.

The brand, which marks Hyatt’s entry into upper-midscale lodging in the Americas, was conceived through direct collaboration with hotel developers and listening closely to the needs of target guests. Multiple developers already show interested in Hyatt Studios, with construction expected to begin in 2023 and the first hotel expected to open in 2024.

Hyatt Studios brand is designed to be flexible based on developer needs, accommodating both extended-stay and shorter length-of-stay leisure and business transient guests. Furthermore, the immediate interest from the development community confirms the wisdom of creating a new brand on the extended-stay market.

A market full of possibilities and opportunities which is the reason why more and more hospitality groups are launching their own brand, as Best Western with HOME by BWH, Wyndham with Project ECHO and Louvre Hotels Group with Tulip Residences. A popularity explained by the growth and resiliency recorded by the segment of extended-stay hotel.

The Hyatt Studios brand will join the Hyatt Place, Hyatt House and Caption by Hyatt brands in the select service category, offering Hyatt’s signature guest experience with self-serve amenities and in-room offerings. In addition, the Hyatt Studios F&B experience will include a complimentary grab-and-go breakfast and a 24-hour market.

We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels. We identified a white space for Hyatt, creating a compelling opportunity to significantly accelerate our industry-leading net rooms growth, care for World of Hyatt members on more stay occasions and introduce World of Hyatt to new guests in a new segment which we expect will drive increased direct bookings for all properties across the Hyatt portfolio.

Jim Chu, Chief Growth Officer, Hyatt

As with all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to the high-end guest within its segment. Amidst a sea of interchangeable extended-stay competitors, Hyatt Studios hotels will transcend dated notions of value-driven compromise by inviting guests to enjoy both the coziness of a studio apartment and the positive energy of being in a creative studio, all with the quality and contemporary style that is characteristic of Hyatt.

Amy Weinberg, Senior Vice President, brand, loyalty & data, Hyatt