Wyndham increases visibility with "By Wyndham" suffix

1 min reading time

Published on 12/04/18 - Updated on 17/03/22

Wyndham Hotel Guayaquil

The group adds "by Wyndham" to the names of 12 mid-range and economy brands.

Wyndham is about to change its banners at 7,074 locations around the world, starting with North America. The group plans to unite its brands under the same name with the suffix "by Wyndham" and hopes to increase its brand awareness.

These changes will affect the following group brands: Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark.

"This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone,” explains Barry Goldstein, Wyndham's executive vice president and chief marketing officer.

Wyndham Hotel Group

Wyndham Hotel Group

Hotel Group

  • Wyndham Hotel Group United-States
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?