The trophy for the Best Marketing operation of the international hotel industry will be presented at the 14th Worldwide Hospitality Awards ceremony on the 12th of November, 2013 at the InterContinental Paris Le Grand.
For a chance to win the 2013 trophy, candidates should complete a registration form, available at www.hospitalityawards.com. The prize will be awarded based on the evaluation of three key criteria:
- The concept's originality, approach, message, and committed partnerships
- The exemplary nature of the campaign and its ability to leverage itself or expand within the group
- The effectiveness of the implemented measures in terms of the economic impact.
At the last edition, the Worldwide Hospitality Awards rewarded the Clarion Hotel de Stockholm (represented in the photo by Tess Matisson, Marketing Manager), for their "Room for Art" campaign, through which clients could pay for a night at the hotel with a work of art. Try your luck at taking its place and becoming the new winner of the Worldwide Hospitality Awards in the Marketing category!
About the Worldwide Hospitality Awards:
For more than ten years, the MKG group headed by Georges Panayotis, European leader in consulting for the hospitality and leisure sector, has undertaken the promotion of the global hospitality industry's initiatives through the Worldwide Hospitality Awards. The Worldwide Hospitality Awards register 150 applications in all categories from 25 countries over 5 continents each year. They have also seen the participation of the top ten global hotel groups, which alone represent more than 4 million rooms worldwide, as well as more recent brands, rising stars in an industry in perpetually flux. The Worldwide Hospitality Awards are therefore a veritable window onto the diversity of the hospitality industry and it reveals innovative approaches and concepts.
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