Worldwide Hospitality Awards: ibis wins Best Communication Campaign

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Published on 21/11/14 - Updated on 17/03/22

Morten Hammer, Scandic, Lara Faguais, ibis, Kayie Carroll, Le Méridien, et Odile Franc, France Médias Monde ©MKG

Lara Faguais, Senior Advertising & Media Strategy Manager de ibis, was presented with the award for Best Communication Campaign at the 15th Worldwide Hospitality Awards Ceremony.

At the 15th edition of the Worldwide Hospitality Awards, ibis was awarded Best Communication Campaign, for its "ibis Expedition" program. Lara Faguais, senior advertising & media strategy manager at ibis, represented the brand to receive the award from Odile Franc, Distribution Director Europe & Hospitality for France Média Monde.





Present at each ceremony, the award for the Best Communication Campaign recognizes the operation of a hotel group or brand with a national or international reach, regardless of the media used: television, radio, printed press, billboards, Internet, or other. "Ibis Expedition" was created to communicate about Ibis's new "Sweet Bed". To demonstrate its comfort, the brand created the Ultimate Sleep concept, sleep in extreme conditions, and created a veritable expedition so that adventurer Aaron Chervenak could test its bed at the summit of Mont Roraima, in the middle of the Amazon Jungle.

Discover all the candidates of the Worldwide Hospitality Awards on Hospitality ON.
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