
Lara Faguais, Senior Advertising & Media Strategy Manager de ibis, was presented with the award for Best Communication Campaign at the 15th Worldwide Hospitality Awards Ceremony.
And the winner is ibis, for Best Communication Campaign Award! @Accorhotels #WHA2014
— Hospitality ON® (@HospitalityON) 17 Novembre 2014
Present at each ceremony, the award for the Best Communication Campaign recognizes the operation of a hotel group or brand with a national or international reach, regardless of the media used: television, radio, printed press, billboards, Internet, or other. "Ibis Expedition" was created to communicate about Ibis's new "Sweet Bed". To demonstrate its comfort, the brand created the Ultimate Sleep concept, sleep in extreme conditions, and created a veritable expedition so that adventurer Aaron Chervenak could test its bed at the summit of Mont Roraima, in the middle of the Amazon Jungle.
Discover all the candidates of the Worldwide Hospitality Awards on Hospitality ON.