Being a premium partner of the Olympic Games, Accor managed to make the best of this big investment. The other hotel groups are also using the co-branding strategy to bring value to their customers offering them memorable experiences.
The hospitality industry is about bounding and creating emotion. Many fans remember how moved they were watching a game in a stadium or a sports arena. Sport and competition are a powerful way to build lasting memories and hotel groups are building numerous partnerships to enhance their fame and...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login