The Novotel experience has arrived at the heart of the Parc des Princes. After two years of preparation to create this brand new space above the Borelli stand, Paris Saint Germain sponsor Accor is unveiling La Suite, a new hospitality concept designed to offer a unique experience to lucky ALL members at PSG games.

After a VIP welcome organised at the Novotel Paris Suresnes Longchamps, these fans like no others will be taken directly to the Parc and through the mythical players' tunnel to watch the match from the ALL Suite equipped with a Queen Size bed, bathroom, mini-bar and, the highlight of the show, a terrace with an unobstructed view of the pitch. The Novotel experience at the Parc des Princes includes a host of benefits: dinner and breakfast served in your room, butler service and a tour of the Parc des Princes.

Accor remains one of PSG's main sponsors via its ALL loyalty programme, and as well as dressing some of the men's team's official shirts, is seeking to diversify its activities alongside the Parisian club. Following in the footsteps of La Suite 345, which has been installed at the Accor Arena and allows guests to spend the night in the legendary Paris Bercy venue, the Parc des Princes Suite marks a new stage in the ‘sports hospitality’ that is so dear to Accor, synonymous with innovation and synergy between communities, at the confluence of sport and the hotel industry.

The Suite joins the long list of operations already put in place by Accor at the Parc des Princes, such as its zones dedicated to ALL members, meetings with PSG players and personalised coaching sessions.

Accor is not the first hotel group to ride the wave of sport and the image of its partners to offer extraordinary experiences to its ALL members. See our analysis of hotel groups and sport.