While tourism is once again in full swing, with 1.3 billion international tourists recorded by the UNWTO for 2023, destinations are trying to make the most of an increasingly competitive market. While some destinations that are already well known to the public are seeking to reorientate their tourism offering, others are simply looking to raise their profile. Sustainability, technology and humour are all cards to be played by those involved in tourism marketing, who are constantly re-imagining and pushing back the frontiers of this industry. Join us on a world tour of the latest initiatives in this field, from the most serious to the most daring.
Digital technology changes the game The advent of the Internet at the turn of the century profoundly changed the tourism marketing landscape. All the players involved had to adapt quickly to a new communications tool that was both powerful and complex. While there are now very few players in the...
France
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