On March 25th 1969, John Lennon and Yoko Ono held their Bed-In for Peace in Room 702 at the Hilton Amsterdam as a public demonstration against Vietnam War. Fifty years later, Hilton released 3 storytelling videos about this event. An interview with Govert De Roos who took pictures of the event as a young photographer and 2 storytelling videos about Hilton employees whose life and social commitment bring back to life the Room 702's spirit. Give Peace a Chance!
Guvert de Roos comes back in this iconic place and tells us his memories about this day. Aged 15, he only wanted to become photographer and was absolutely fan of John Lennon. When he heard about a press conference, nothing could have stopped him even the fact that he was not accredited as a press journalist... From this single story, Hilton seized the opportunity to highlight employees with unique personality: Ismaeil Dawod who fled Syria and is now member of Hilton apprenticeship program in Frankfurt and Serby Castro who is a suite attendant at the Embassy Suites by Hilton in Lake Buena Vista, Florida and is champion of Hilton’s partnership with Clean the World. A very successful way to promote the Hilton image toward customers as well as future employees.