If there is one word that has come up often in hotel marketing in recent years, it is "collections". It is a recurrent feature in the communication of medium-high end and luxury hotel brands. It has emerged strongly with no less than half a dozen new brands among major hotel groups: Radisson Collection, Ascend Hotel Collection, Autograph Collection, The Luxury Collection, Curio Collection, Tapestry Collection, Best Western Premier Collection, Best Western Signature Collection.
"Collection", not "catalogue"... just a question of words? What does the dictionary say? A collection is "a group of similar things deliberately acquired, usually over a period of time, and organized according to the documentary, aesthetic value, for their price and rarity." As for the collector...
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