
Today, the multiplicity of distribution tools and especially the contribution of internet have changed hoteliers' everyday life. This allows them to share information with their clientele on a number of media, at their home and during travel, via Smartphone applications, digital tablets and websites. The interest lies in visibility, sharing offers that can be more personalized, for a presumed result of leading users of these new technologies to reserve a room at the hotel in question.
Heither Leisman, Managing Director EMEA at HotelTonight, explained at the Global Lodging forum 2014: "Today, more people in the world have a telephone than a computer. The mobile thus offers a massive quantity of different opportunities and possibilities." In this age where technology follows us...
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