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Table water as a communications tool

4 min reading time

Published on 22/01/06 - Updated on 17/03/22

Humdrum water on the table? Not so any more now that brands rival one another with bold packaging and new concepts.The hotel industry had to respond to such renewed interest.Today this has been done through a variety of partnerships that are as original as they are efficient.

Alcohol no longer reigns on the beverage menu in hotels. Mentalities have changed and today soft drinks are in the lead. Moreover, water is experiencing a veritable renaissance at table. At the Water Bar de Colette in Paris –a Mecca of hype- may be found 30 different brands of spring water and over...

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