Super 8 by Wyndham’s PSA-style campaign gets reimagined to promote safe travel as increasing numbers of travelers prepare for a return to the open road.
Super 8 by Wyndham, the economy hotel brand with more than 2,700 hotels globally, unveiled its lastest #JourneySafe campaign. Featuring the voice of actor, road tripper Oliver Hudson, the multi-channel campaign, known for its use of iconic dashboard bobbleheads, promotes the continued importance of safe and responsible travel.
#JourneySafe returns as millions of travelers look to travel again. According to a recent third-party travel study shared by the United States Travel Association, close to 9 out of 10 American travelers now have travel plans in the next six months.
This last year has changed what it means to #JourneySafe. The words carry new weight and it was important to us that our campaign evolve to reflect that.
Mike Mueller, president, Brand Operations, Super 8 by Wyndham
As millions of travelers start making plans to get back on the road—some for the first time in more than a year—we want to let them know that Super 8 hotels are ready to welcome them and their families. From elevated health and safety protocols to flexible booking policies, we’re here to be their companion on the road.
Oliver Hudson, known for his work on series like Rules of Engagement, Nashville and Splitting Up Together, joins as the voice of Coach in the campaign’s anchor: a 30-second PSA-style video. In the spot, he and his “team” of dashboard characters share practical advice for a safe journey, tips around hand sanitizer, face masks, and pit stops, as they prepare to get back on the road.