“Before, decoration was sparse, it was the quality of products that got all the attention,” explains Thierry Daniel, director of the company Liquid Liquid, “today, properties are increasing their efforts to sublime the flavor of drinks with a seductive environment. This is really what clientele are waiting for”. Chris Messinanou, director of the consulting and training agency The Barmen Agency, also observes this evolution: “Bar can no longer neglect their décor. For some time now there has been somewhat of an effort of one-upmanship: designer objects are placed on the bar, original furniture is acquired...”.
Among the furniture, the wine cellar is making a comeback. At the Park Hyatt in Moscow like at the Westin in Boston, the wine cellar is central with towers presenting nearly a thousand bottles. There is no equivalent for the moment, the one that went the furthest is the Radisson SAS London Stansted Airport with a “wine tower” holding 4,000 bottles, where each request is fetched by a “wine angel” who “flies” up on a harness.Know how to animate a bar... the "Potemkin", one of the bestknown vodka bars in the British capital, launched a new concept last year by listing the dosage of cocktails on the lists of the five most important Russian companies listed on London’s Stock Exchange. All for a single price: 5.90. This concept is perfectly in line with one of the major current trends: cocktails with less and less alcohol...Technologically, the iBar is seducing increasing numbers of properties looking for a difference. Developed by the English company Mindstorm, it is based on iSurface technology, which turns any wall, table or flat support into a luminous screen that is touch reactive. Place your glass on the bar and a virtual coaster appears magically. Place another glass alongside it and a lit arch springs forth connecting the two.A giant screen, Ibar offer display possibilities that are all the more noteworthy since they assume a very visual dimension, constituting a real attraction for clientele. The coaster that appears may be programmed to represent someone’s partner. The concept has already been adopted in a few properties in Switzerland, England and Germany... The biggest in the world is under construction in Seoul, while the computer giant Microsoft is developing similar technology under the name Microsoft Surface.Decoration, furniture, design, nothing is haphazard, and the ambient sound is no different. The lounge...
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