Building and maintaining brand awareness and image is a constant battle for hospitality professionals in the midst of the current media noise. Many of them can count on brands that are now well identified by their targets, but competition is tough and it is necessary to stay on the "top of mind" of consumers who increasingly choose their purchases as an affirmation of their convictions.
Sponsorship is therefore a vector of affinity for brands associating sporting performance, team spirit and victories with their name. Not forgetting the exposure of the brand during television broadcasts or on merchandising. ALL & the PSG (Paris Saint-Germain football club) After three years...
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