Soon to be 400 new ibis in Europe?

1 min reading time

Published on 30/07/20 - Updated on 17/03/22

ibis budget

The owners of 400 Travelodge properties have joined together to review the operation of their properties. They have announced a preference for the ibis brand from the Accor group.

The megabrand ibis is already the leader on the European market with nearly 150,000 rooms on January 1, 2020 for 1,547 properties, while Travelodge's European network of 589 properties has nearly 45,000 rooms.

The properties would be operated under the ibis budget brand, with the owners joining forces via the AGO Hotels platform, for which Accor's economic brand would be the exclusive partner. It offers 25-year leases and management support including repairs, a CAPEX program and property insurance.

This operation would enable the leading European operator to significantly increase its presence in the United Kingdom, where the Travelodge portfolio is mainly located.

This agreement follows the failures of the British brand noted by the owners involved in the shares who want a more reliable partner and a more remunerative operation. Travelodge had indeed requested a 50% reduction in the rent paid until the end of 2021.

Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 32 currents job offers
SEE THE NOTE
Travelodge

Travelodge

Hotel Group

  • Travelodge United Kingdom
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?