
Sheraton launches US$20m ad campaign to back global rebranding.
Sheraton Hotels & Resorts is launching a US$20 million advertising campaign that highlights the brand's recently-completed three-year, multibillion-dollar rebranding effort.Starwood Hotels & Resorts Worldwide spent the last few years renovating and rebuilding the Sheraton brand.Starwood Hotels & Resorts Worldwide spent the last few years renovating and rebuilding the Sheraton brand.