Our hospitality sector continues to evolve, adapt and innovate facing the challenges of the pandemic and its consequences. Let's share a working day together at the Hospitality Operator Forum >Paris.

The Global Lodging Forum becomes the Hospitality Operator Forum >Paris. For all the professionals who operate, manage and make profitable tourist sites, while working tirelessly to stay on course.

Marketing, communication, distribution, recruitment, management, sustainable operation, what are the weak signals? How is the profession adapting to customer’s new expectations? What tools, practices and feedback are available? How can the value of the customer relationship be better preserved in the hospitality ecosystem?

Customer expectations are becoming more complex, and tourism professionals' resources are becoming scarcer. How can we keep the equation in balance? Adversity has allowed many professionals to reinvent themselves, and to find new ways to differentiate themselves.

Together we will explore our teeming universe through:

• testimonies of professionals who have found a way to differentiate themselves,
• MKG Consulting's expertise,
• by giving the floor to pioneers who are looking at societal evolutions with undeniable impact on the tourism business
• by drawing on examples from outside our profession

See you soon to know the first speakers of the 27th forum dedicated to those who keep hospitality alive and vibrant every day.