Hotels have no choice but to adapt to the changing expectations of travellers, a change that is also reflected in the way they communicate. While making customers dream is still the order of the day, promotional campaigns and actions need to stand out from the ordinary in an increasingly competitive market. Whether it's through the prism of humour, art or ecology, each hotel tries to do its best to convert travel desires into stays. What does hotel marketing look like in the 21st century, as the hospitality landscape continues to change?
Selling the dream to your customers Luxury hotels are champions when it comes to aspirational campaigns, with lush rooms and pools with breathtaking views that lend themselves perfectly to this exercise. But brands in this category have realised that they need to go beyond simple aesthetic videos to...
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