Located near the European Parliament, the ex-Radisson Blu changed its color and style to adapt to a new clientèle looking for conviviality. Radisson Red wants to break the usual codes and counts on the animated common areas and recruitment of its personnel to bring a new dimension to hospitality at hotels.
The 149 rooms are called Studios, as if they might be the setting for a scenario of a stay written in direct. sizes vary from one category to the next without being smaller than 24 m²; decoration is mostly in the comic book spirit that is so associated with Brussels.
This first opening prefigures others that will rapidly succeed one another in Europe, America, Africa and Asia-Pacific. The goal is to develop a new network of sixty or so properties in the years to come. The projects underway are located in Glasgow, Capetown in South Africa, Bogota and Cali in Colombia, Campinas in Brazil, Minneapolis in the United States and Shenyang Hunnan in China.
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