Steigenberger Hotels is teaming up with Porsche Design, an offshoot of luxury German carmaker Porsche, on a new hotel brand.

Porsche Design Group and Steigenberger Hotels and Resorts have partnered to launch a new hotel concept in the luxury lifestyle segment. The joint hotel brand, tentatively called Steigenberger Porsche Design Hotels, will operate in a number of international destinations.

Porsche Design was created in 1972 by the carmaker to extend its brand into multiple products. The group is well-recognized in the travel industry for its designs in such as premium luggage and first class airline amenity kits which are inspired by the sports cars. The new hotel brand will follow the same standards of luxury and craftsmanship.

Steigenberger Porsche Design Hotels will play in the luxury lifestyle space. The partners have not set an opening date or location for the first hotel.

Steigenberger Hotels & Resorts and Porsche Design share common values. We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.

Dr. Jan Becker CEO Porsche Design Group

Our two companies unite the very best of both worlds. Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.

Marcus Bernhardt CEO Steigenberger Hotels AG/Deutsche Hospitality