[In pictures] Park Plaza sheds its skin

1 min reading time

Published on 23/04/19 - Updated on 17/03/22

Radisson Hotel Group and PPHE Hotel Group - exclusive partner for the development of the brand in Europe - give the brand a boost with a new concept: "Feel the Authentic".

Two primary goals lie behind this remake of the brand in Europe: boos the range and develop the supply that represented 7,355 rooms for 29 properties on January 1, 2019.

Three markers guide the brand's transformation in order to give it a new, stronger and more upscale identity:

  • Authentic service, resulting in the unmissable customer experience
  • A contemporary spirit, particularly in terms of design 
  • Unmissable destinations, the regional flavor is highlighted in bars and restaurants at properties

Federico J. Gonzalez Tejera, President & CEO at Radisson Hospitality AB and President of Radisson Hotel Group Global Steering Committee, said: “We are very proud to be unveiling the new Park Plaza brand repositioning and logo as part of the comprehensive restructure of our brand architecture - a process we began last year with the launch of Radisson Hotel Group. Park Plaza is a strong and recognized name within the London market especially, and its new brand position aligns with our ambition to deliver memorable moments to our guests, owners, investors and talent - while offering a clear and attractive proposition within our overall brand portfolio. This brand repositioning will help us add value and continue being the best partner to our stakeholders.”

Radisson Hotel Group

Radisson Hotel Group

Hotel Group

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