One way to stand above the crowd in Costa Rica’s competitive hotel industry is to appeal to medical travel.
Residence Inn, located in San Jose, looked across the street at the CIMA Hospital and saw a partner for drawing in guests. The hotel offers discounted rates to patients of the hospital, who come to Costa Rica for inexpensive cosmetic surgery at a price typically 50% less than what the procedure would cost in the U.S.Since starting the policy about 20% of the hotel’s rooms are sold with the patient discount, marketed via direct sales to primarily Americans.Since starting the policy about 20% of the hotel’s rooms are sold with the patient discount, marketed via direct sales to primarily Americans.
