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Partnership between Hospitality Industry and Publishing Industry

1 min reading time

Published on 10/11/11 - Updated on 17/03/22

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Here is an example of the marketing positioning of a product that uses a hotel as a platform to promote books.

London boutique hotel The Halkin has transformed its lobby lounge, aka "the Assouline Culture Lounge", which showcases the the publishing company's many coffee table books.The Halkin also entered a partnership with patissier and chocolatier William Curley to create a new menu for the lounge.The lounge includes books in fashion, art, photography, travel, architecture and design. Furthermore, the lounge will host events where the authors will be present.

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