OYO launches a new multi-film brand campaign featuring several indian actors and highlighting key OYO App features.
The first film “Assi reach gaye?” features Gul Panag. It highlights the benefits of the ‘Nearby’ feature. how users can book accommodation on the go with an easy tap on the “Nearby” icon on the OYO App. The second film featuring Kalki Koechlin and a group of friends chilling by a lake, is based on the ever-increasing need for flexibility when one travels. The film therefore highlights the easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film with Chitrangada Singh and Kunal Kapoor in the lead at a golf course, promotes the ‘Search the view’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.
Speaking on the brand campaign, Mayur Hola, Head of Global Brand – OYO said:
OYO truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit OYO embodies and supports. You could be experiencing a hotel for the first time. You could be relying on a safe and sanitised stay as you go about your 50th sales trip to a faraway place. You could be looking for a beautiful home in Europe, a nice hotel in Bali or a premium stay at Jaipur. There’s an OYO for that. At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an OYO right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today. An app that enables you to step out and reach your next stage of progress. And that’s exactly what this campaign is about. It is about the evolution of OYOs customers, our Patrons (our hotel owner partners) and indeed the evolution of OYO into the global tech-hospitality brand that it is today.