Operations

plus

An operational tool to generate value

5 min reading time

Published on 08/10/04 - Updated on 17/03/22

Despite its 77 million tourist stays in 2003, that keep it at the top of tourist destinations around the world, France is worried. "The time for complacency is over", announced the Tourism Ministry, who sees a much more competitive future. The touristpromotional organisation, Maison de la France, has brought out its big guns: a marketing plan over 5 years that sets an ambitions figure of 40 billion euros in tourism revenue in 2010.

International tourism trembled in its feet on a certain September 11, 2001. Besides this dramatic event, several other natural or human catastrophes have contributed to destabilising a world that only saw the things through rising curves. In an even more irreversible and profound manner, technology...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?