On the occasion of the cinema release of the Disney and Pixar animated film Buzz Lightyear, Novotel is joining forces with The Walt Disney Company France through a vast promotional campaign starting on 22 June.
Buzz Lightyear is an adventure film about the famous space ranger from the now world-famous animated film Toy Story. Through this collaboration, Novotel aims to delight guests, subscribers and fans of the hero with special offers, surprises and activities inspired by the film, at hotels in more than 50 participating countries around the world.
As part of the collaboration, participating Novotel properties will offer a range of activities for families. Upon arrival, children will receive an assortment of Buzz colouring cards, games, stickers and, on request, a star projector for their room. Each family member will receive a boarding pass inviting them to embark on a family mission, dress up as Buzz using an exclusive Snapchat filter or pose with a virtual Buzz through an augmented reality photo shoot scene.
In addition, some of the brand's hotels will also invite members of the ALL - Accor Live Limitless loyalty programme to redeem their Rewards points for a family stay with space-themed activities. Some guests will even have the opportunity to attend a private screening of the new animated film.
Communication will also take place on social media where fans will have the opportunity to win a Novotel family holiday in London, with unique space activities such as a chat with an astronaut, an indoor skydiving session and rocket building.
The Novotel team is looking forward to offering a BUZZ LIGHTYEAR experience in its hotels. Pixar has once again worked its magic by creating a story that all travellers can relate to, whether in space or here on earth. The preparation for a trip, the desire to explore and discover a destination, to deal with unusual situations and to embrace the unexpected are all delightful elements of the travel experience. At Novotel, we are here to assist our guests in making the most of their time together.
Nadège Keryhuel, Global Vice President, Midscale Brands at Accor
This collaboration is not a first for Novotel, which had already set up similar actions alongside The Walt Disney Company France for the successful launch of three previous Disney and Pixar films, namely Onward, Soul and Luca.
Many hospital chains are setting up all kinds of collaboration in order to benefit from a co-branding promotional campaign that allows them to reach more targets. It is therefore important to target the brand with which to develop a partnership, which must resonate with the hotel operator's DNA for the collaboration to make sense. As Novotel mainly targets the family segment, it is logical that it should collaborate with Disney.
For its part, Mercure was one of the sponsors of the Top Chef cooking show this year because of the importance the chain places on its F&B offer. As for ibis, the brand has become a partner of the TV show The Voice in 2020 and is launching this year "The Voice ibis Tour 2022", a series of VIP concerts featuring 5 talents from this new edition who will perform in its hotels.
Other groups have also decided to support personalities, as is the case with Best Western, which this year is continuing its sports sponsorship strategy with professional skipper Romain Attanasio. After the 2020 Vendée Globe and the 2021 Transat Jacques Vabre, the group will sponsor his Imoca boat for the 2022 Vendée Arctique and Route du Rhum, in co-naming with Fortinet. This sponsorship represents an excellent lever of notoriety for the group and a key element of cohesion and commitment for its teams and stakeholders.
This long-term partnership appeals to both our customers and our hotel network, unites the teams and enables the group to shine at major sporting events such as the Vendée Globe and the Route du Rhum, by enhancing its brand image through an exemplary ambassador who proudly embodies our values.
Virginie Barboux, Deputy Managing Director in charge of Communications, Digital and Customer Experience
