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Novotel: a gentle marketing offensive

4 min reading time

Published on 17/11/06 - Updated on 17/03/22

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This fall Novotel is launching campaign on a large scale in the European media.The tone is dreamy, poetic and tender, but the message remains solidly anchored in reality with a goal to become a reference for the “X Generation”.

When Novotel breaks out of its relative silence, it is to attest to a real evolution and its positioning with respect to the general public. The chain chose to reveal its new face through an original pan-European ad campaign in the press and on television. “We want to highlight an image that is...

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